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Smartphone unit shipments worldwide 2007-2024, by vendor
Overall, smartphone manufacturers shipped 1.24 billion smartphones around the world in 2024. Apple led all smartphone manufacturers with 232 million units shipped worldwide, followed by Samsung with 223.4 million units.
Impact of the coronavirus (COVID-19) pandemic
The outbreak of the coronavirus (COVID-19) pandemic caused significant delays across the length of the smartphone supply chain. The impact of the pandemic on vendors caused a significant decline in smartphone shipments during the first quarter of 2020. The overall number of smartphones shipped in Q1 2020 fell to just 275.8 million, the lowest volume since Q2 2013. While all manufacturers suffered a dip, Apple smartphone shipments saw the greatest decline. However, in Q4 Apple shipped more smartphones than any other vendor, with over 90 million shipments out of the total smartphone shipments of 386 million shipments.
Economic factors influencing end users, the closure of physical stores, and lack of availability also led to a drop off in the number of smartphones sold to end users. However, smartphone sales to end users recovered in the last quarter of 2020 too.