Nachhaltiger Konsum in Deutschland 2021

Statista Konsumentenbefragung - Tabellenband

Mit der Konsumentenbefragung "Nachhaltiger Konsum 2021“ erhalten Sie Einblick in das Thema Nachhaltigkeit aus Konsumentensicht. Dabei liegt der Fokus auf den vier großen Konsumbereichen Lebensmittel & Getränke, Kosmetik & Körperpflege, Bekleidung und eCommerce. Für die Umfrage wurden insgesamt 1.032 Personen aus Deutschland ab 16 Jahren befragt.

Was ist enthalten?

Glaubwürdigkeit von Marken
Wahrgenommene Nachhaltigkeit/Umweltfreundlichkeit von Marken
Einstellungen und Kaufverhalten
Online-Shopping und Retouren

Der exklusive Tabellenband enthält die vollständigen Tabellen zur Studie inklusive Kopfgruppen.

Anmerkung: Der Report ist nur in englischer Sprache verfügbar.

BeschreibungInhalt

Themen der Umfrage

Allgemeine Einstellungen zum Thema Nachhaltigkeit
Lebensmittel & Getränke
Kosmetik & Körperpflege
Fashion
eCommerce
Demographie

Studiendesign

Methode: Online-Umfrage
Studienname: GCS Special Nachhaltiger Konsum 2021
Region: Deutschland
Anzahl der Befragten: 1.032
Stichprobe: deutsche Online-Bevölkerung
Alter: ab 16 Jahre
Erhebungszeitraum: 15. bis 22. Februar 2021

Kopfgruppen

Geschlecht
Alter
Region
Haushaltsnettoeinkommen

Besuchen Sie den Global Consumer Survey für individuelle DIY-Analysen dieser Umfrageergebnisse.

General mindset towards sustainability

When it comes to products and services, which of the following aspects of sustainable/eco-friendly consumption are important to you personally?
Which of the following statements do you agree with?
Which of the following topics have you actively searched for information about in the last 12 months? Via documentaries, internet research, magazine articles, etc.?

Food & beverages

Which of the following statements about foods/drinks do you agree with?
When thinking about your food purchases, which of the following statements regarding packaging apply to you?
Do you follow any of the following diets?
Thinking about food or drinks, which of the following statements apply to you? In the last 3 months I have done the following for sustainability reasons:
Please now think about the impact of the COVID-19 pandemic and to what extent it has affected your eating/drinking habits. Which of the following statements apply to you?
Which foods/drinks have you purchased in the last 3 months?
What packaging did you purchase your drinks in in the last 3 months?
What are your reasons for buying bottled water?
Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?
When thinking about the price of sustainable/eco-friendly food or drink products, which of the following statements is more likely to be true?
What are the reasons you purchase sustainable/eco-friendly food or drink products?
What are the reasons for not purchasing sustainable/eco-friendly food or drink products?
Which of the following criteria are particularly important to you when buying food or drinks?
In which stores have you purchased food or drink products in the last 3 months?
In which online stores did you buy food or drinks in the last 3 months?
Which of the following grocery stores have you shopped at in the last 3 months?
Which of the following organic private food brands do you know?
Which of the following organic private food brands have you purchased products from in the last 3 months?
Which of these organic food brands do you feel have credibility in terms of sustainability?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them have you purchased products from in the last 3 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / ALDI NORD
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / ALDI SÜD
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Alnatura
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / basic
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / BIO COMPANY
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Denn´s Biomarkt
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / EDEKA
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Kaufland
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Lidl
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / NETTO
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Netto – Markendiscount
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Penny
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / real
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Reformhaus
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / REWE

Beauty & personal care

Which of the following statements about cosmetics and body care do you agree with?
Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about cosmetics and body care, which of the following statements apply to you? For sustainability reasons I use...
Now please think about the impact of the COVID-19 pandemic and to what extent it has affected your behavior regarding cosmetics and body care products. Which of the following statements apply to you?
Which cosmetics and body care products have you purchased in the last 12 months?
Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?
When thinking about the price of sustainable/eco-friendly cosmetics and body care products, which of the following statements is more likely to be true?
What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?
What are the reasons for not purchasing sustainable/eco-friendly cosmetics and body care products?
Which of the following criteria are particularly important to you when buying cosmetics and body care products?
In which stores have you purchased cosmetic and body care products in the last 12 months?
In which online stores have you purchased cosmetics and body care products in the last 12 months?
Which of the following brands have you purchased in the last 12 months?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them have you purchased products from in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Axe
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Balea
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Botanicals
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Dove
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Duschdas
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Garnier
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Head & Shoulders
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / L'Oréal
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Neutrogena
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Nivea
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Olay
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Palmolive
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Pantene Pro-V
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Rituals
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / The Body Shop

Fashion

Which of the following statements about fashion do you agree with?
Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about fashion, which of the following statements apply to you? For sustainability reasons...
Now please think about the impact of the COVID-19 pandemic and to what extent it has affected your behavior regarding fashion. Which of the following statements apply to you?
Which fashion items have you purchased in the last 12 months?
Which of these fashion items that you bought in the last 12 months were sustainable?
When thinking about the price of sustainable/eco-friendly fashion items, which of the following statements is more likely to be true?
What are the reasons you purchase sustainable/eco-friendly fashion items?
What are the reasons for not purchasing sustainable/eco-friendly fashion items?
Which of the following criteria are particularly important to you when buying fashion items?
In which stores have you purchased fashion items in the last 12 months?
In which online stores have you purchased fashion items in the last 12 months?
Which of the following fashion stores have you shopped at in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / About You
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Armedangels
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Asos
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Avocadostore
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Baur
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Bonprix
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / H&M
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / hessnatur
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Otto
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Peek & Cloppenburg
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Primark
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / TJ Maxx
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Urban Outfitters
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Waschbär
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zalando
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zara

eCommerce

Which of the following statements about online shopping do you agree with?
You indicated you ordered more online during the COVID-19/Corona pandemic than before. In which of the following categories did you order more online than before?
How often have you shopped online in the last 12 months?
In the past 12 months, have you returned any of your online orders (fully or partly)?
Thinking about your last 10 orders, how many of them did you return (fully or partly)?
When thinking about online shopping, which of the following criteria are important to you in terms of delivery?
Would you be willing to pay a surcharge if the retailer guarantees environmentally friendly shipping (e.g., climate neutral / CO2 neutral) in return?
How high would be the maximum surcharge that you are willing to pay for environmentally friendly shipping? Assuming standard shipping were 4 €, how much extra would you be willing to pay?

Characteristics & demographics

What is your gender?
How old are you?
How old are you?
How old are you?
How old are you?
How old are you?
What is your marital status?
Do you consider yourself part of the LGBTQ+ community?
What is your gender identity?
Which of the following best describes you?
Which of the following best describes you?
Recode based on "Region (detailed) – Germany"
Where do you currently live?
What is the highest level of education you have completed?
What is the highest level of education you have completed?
Which of the following categories best describes your current employment status?
Recode based on "Employment status"
Recode based on "Employment status"
Recode based on "Annual household income (detailed) – Germany"
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
Recode based on "Community size (detailed)"
How big is the town you live in?
In what type of community do you live?
What is your current living situation (main residence)?
How many people – including yourself and all children – permanently live in your household?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Recode based on "Household size"
Who do you currently live with?
Recode based on "COVID-19 impact (detailed)"
Recode based on "COVID-19 impact (detailed)"
Recode based on "COVID-19 impact (detailed)"
Please think about the last 12 months. To what extent have the following aspects changed for you? / Physical health
Please think about the last 12 months. To what extent have the following aspects changed for you? / Mental health
Please think about the last 12 months. To what extent have the following aspects changed for you? / Fitness
Please think about the last 12 months. To what extent have the following aspects changed for you? / Work-life balance
Please think about the last 12 months. To what extent have the following aspects changed for you? / General satisfaction
If there were to be federal elections (Bundestagswahl) next Sunday, for which party would you vote?
Out of the following list, which are the 3 most important aspects to you in life?
What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp.
How did you become aware of the products you bought in the last 12 months?
Where have you seen information on brands views of sustainability/eco-friendliness in the past 12 months?
What do you personally think about direct mail (free advertisement material inserted in newspapers or direct mail in the mailbox)?

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Nachhaltiger Konsum in Deutschland 2021

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Dokument:	Excel (XLSX)

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