Nachhaltiger Konsum in Deutschland 2023

Consumer Insights Datentabelle

Wenn man durch deutsche Innenstädte läuft, kann man auf vielen Müllbehältern den Hinweis finden, dass Pfand daneben gehört, da Pfandflaschen recycelt und somit im Wertstoffkreislauf erhalten bleiben können. Neben dem weitläufig verbreiteten Pfandsystem gehört auch die Mülltrennung in Deutschland zu einer der Maßnahmen, um mehr Müll recyceln zu können und nachhaltiger mit Abfällen umgehen zu können. Aber was tun deutsche Konsument:innen darüber hinaus, um nachhaltiger zu sein?

In der Statista Studie „Nachhaltiger Konsum“ wird die generelle Einstellung von deutschen Konsument:innen zum Thema Nachhaltigkeit untersucht. In den Bereichen Ernährung, Bekleidung und Kosmetik wird nachhaltiges Verhalten genauer differenziert. Außerdem enthält die Umfrage Nachhaltigkeitsratings verschiedener Marken sowie die Markenbekanntheit nachhaltiger Marken in den gleichen Bereichen.

Der Tabellenband zur Umfrage enthält die vollständigen Tabellen zur Studie inklusive Kopfgruppen.

Anmerkung: Der Report ist nur in englischer Sprache verfügbar.

Details zum Report

Nachhaltiger Konsum in Deutschland 2023

Seiten	455 Seiten
Format	Excel (XLSX)
Sprache	Englisch
Veröffentlicht	Juli 2023
Zugriff	Download auf dieser Seite

Preis

995 €

Deep Dive in Ihr Fokusthema
Valide Consumer Insights
Basierend auf repräsentativen Umfragen

Inhaltsverzeichnis

Beschreibung
Inhalt

Themen der Umfrage

Einstellung zum Thema Nachhaltigkeit
Lebensmittel & Getränke
Kosmetik & Körperpflege
Fashion
Demographie

Studiendesign

Methode: Online-Umfrage
Studienname: Consumer Insights Nachhaltiger Konsum in Deutschland
Region: Deutschland
Anzahl der Befragten: 1016
Alter: 16 bis 88 Jahre
Stichprobe: deutsche Online-Bevölkerung
Erhebungszeitraum: 12. Juni 2023 bis 22. Juni 2023

Kopfgruppen

Geschlecht
Alter (Generationen)
Haushaltsnettoeinkommen – Deutschland

Besuchen Sie die Consumer Insights Global Umfrage für individuelle DIY-Analysen dieser Umfrageergebnisse.

Mindset towards sustainability

When it comes to products and services, which of the following aspects of sustainable/eco-friendly consumption are important to you personally?
Which of the following statements do you agree with?
In general, do you consider yourself to be an ethical/sustainable consumer?
Which of the following topics have you actively searched for information about in the last 12 months? Via documentaries, internet research, magazine articles, etc.?
In which of these categories are you willing to spend more for sustainable products?
Which environmental causes do you feel passionate about?
Which of the following statements about environmental protection and sustainability do you agree with? / It is acceptable to break the law to protect the environment (e.g., trespassing to prevent deforestation) / Environmental protection justifies legal trespassing
Which of the following statements about environmental protection and sustainability do you agree with? / Corporations that harm the environment should be held accountable even if it leads to job losses / Corporate environmental responsibility outweighs job losses
Which of the following statements about environmental protection and sustainability do you agree with? /It is acceptable for environment protests to disrupt daily life (e.g., blocked roads, noisy demonstrations) / Daily life interrupted by environmental causes
Which of the following statements about environmental protection and sustainability do you agree with? / I want to see corporations who harm the environment punished by law, not protesters for protecting the environment / Law's focus on corporate environmental harm, not protesters
Which of the following actions do you think is more likely to help push for environmental protection?
What actions have you taken in the past 12 months to support environmental sustainability?
Which of the following statements about your personal finances do you agree with? / When investing, sustainability is more important to me than maximizing gains / Sustainability outweighs maximizing gains
Which of the following statements about your personal finances do you agree with? / I am willing to switch my bank if they do not follow sustainable practices / Switching banks for sustainability
Which of the following statements about your personal finances do you agree with? / I research about a company's sustainability and social practices before making an investment decision / Existing sustainable activities shape investment decision
Which of the following statements about your personal finances do you agree with? / Shareholders should put pressure on companies to act more environmentally friendly / Shareholders drive environmental accountability of companies
Which of the following statements about your personal finances do you agree with? / The rising cost of energy has made me more conscious about my energy consumption / Rising energy costs foster consumption awareness
Which of the following statements about your personal finances do you agree with? / I have had to cut back on other expenses due to the increase in energy costs / Reduced expenses due to energy costs
Which of the following statements about your personal finances do you agree with? / I believe the government should intervene to regulate energy prices / Governmental intervention for energy price regulation
Which of the following statements about your personal finances do you agree with? / Energy companies should not profit at the expense of consumers during a crisis / Consumer welfare over profits of energy companies

Food & beverages

Which of the following statements about foods/drinks do you agree with?
Do you follow any of the following diets?
Thinking about food or drinks, which of the following statements apply to you? In the last 3 months I have done the following for sustainability reasons:
Which foods/drinks have you purchased in the last 3 months?
Recode based on "Which foods/drinks have you purchased in the last 3 months?"
Which of the following plant-based meat alternatives have you consumed in the past 3 months?
Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?
Recode based on "Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?"
What are the reasons you purchase sustainable/eco-friendly food or drink products?
What are the reasons for not purchasing sustainable/eco-friendly food or drink products?
Which of the following criteria are particularly important to you when buying food or drinks?
When buying food, which criteria related to sustainability are important to you?
In which stores have you purchased food or drink products in the last 3 months?
Recode based on "In which stores have you purchased food or drink products in the last 3 months?"
In which online stores did you buy food or drinks in the last 3 months?
Recode based on "In which online stores did you buy food or drinks in the last 3 months?"
Recode based on Sustainability rating by grocery store (detailed)
Which of the following grocery stores have you shopped at in the last 3 months?
Which of the following organic private food brands do you know?
Which of the following organic private food brands have you purchased products from in the last 3 months?
Which of these organic food brands do you feel have credibility in terms of sustainability?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them have you purchased products from in the last 3 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / ALDI
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Alnatura
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / BIO COMPANY
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / denn´s Biomarkt
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / EDEKA
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Kaufland
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Lidl
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / NETTO
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Netto – Markendiscount
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Norma
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Penny
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / real
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Reformhaus
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / REWE
Recode based on Sustainability rating by grocery store (detailed) / ALDI
Recode based on Sustainability rating by grocery store (detailed) / Alnatura
Recode based on Sustainability rating by grocery store (detailed) / BIO COMPANY
Recode based on Sustainability rating by grocery store (detailed) / denn´s Biomarkt
Recode based on Sustainability rating by grocery store (detailed) / EDEKA
Recode based on Sustainability rating by grocery store (detailed) / Kaufland
Recode based on Sustainability rating by grocery store (detailed) / Lidl
Recode based on Sustainability rating by grocery store (detailed) / NETTO
Recode based on Sustainability rating by grocery store (detailed) / Netto – Markendiscount
Recode based on Sustainability rating by grocery store (detailed) / Norma
Recode based on Sustainability rating by grocery store (detailed) / Penny
Recode based on Sustainability rating by grocery store (detailed) / real
Recode based on Sustainability rating by grocery store (detailed) / Reformhaus
Recode based on Sustainability rating by grocery store (detailed) / REWE

Beauty & personal care

Which of the following statements about cosmetics and body care do you agree with?
Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about cosmetics and body care, which of the following statements apply to you? For sustainability reasons I use...
Which cosmetics and body care products have you purchased in the last 12 months?
Recode based on "Which cosmetics and body care products have you purchased in the last 12 months?"
Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?
Recode based on "Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?"
What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?
What are the reasons for not purchasing sustainable/eco-friendly cosmetics and body care products?
Which of the following criteria are particularly important to you when buying cosmetics and body care products?
When purchasing cosmetics and personal care products, which sustainability-related criteria are important to you?
In which stores have you purchased cosmetic and body care products in the last 12 months?
In which online stores have you purchased cosmetics and body care products in the last 12 months?
Recode based on "In which online stores have you purchased cosmetics and body care products in the last 12 months?"
Recode based on Sustainability rating by beauty & personal care brand (detailed)
Which of the following brands have you purchased in the last 12 months?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them have you purchased products from in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Axe
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Balea
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Botanicals
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Dove
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Duschdas
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Garnier
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Head & Shoulders
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / L'Oréal
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Neutrogena
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Nivea
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Olay
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Palmolive
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Pantene Pro-V
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Rituals
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / The Body Shop
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Axe
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Balea
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Botanicals
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Dove
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Duschdas
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Garnier
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Head & Shoulders
Recode based on Sustainability rating by beauty & personal care brand (detailed) / L'Oréal
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Neutrogena
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Nivea
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Olay
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Palmolive
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Pantene Pro-V
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Rituals
Recode based on Sustainability rating by beauty & personal care brand (detailed) / The Body Shop

Fashion

Which of the following statements about fashion do you agree with?
Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about fashion, which of the following statements apply to you? For sustainability reasons...
Which fashion items have you purchased in the last 12 months?
Recode based on "Which fashion items have you purchased in the last 12 months?"
Which of these fashion items that you bought in the last 12 months were sustainable?
Recode based on "Which of these fashion items that you bought in the last 12 months were sustainable?"
What are the reasons you purchase sustainable/eco-friendly fashion items?
What are the reasons for not purchasing sustainable/eco-friendly fashion items?
Which of the following criteria are particularly important to you when buying fashion items?
When purchasing apparel and shoes, which sustainability-related criteria are important to you?
In which stores have you purchased fashion items in the last 12 months?
In which online stores have you purchased fashion items in the last 12 months?
Recode based on "In which online stores have you purchased fashion items in the last 12 months?"
Recode based on Sustainability rating by fashion retailer
Which of the following fashion stores have you shopped at in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / About You
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Armedangels
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Asos
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Avocadostore
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Bonprix
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / C&A
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Decathlon
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / H&M
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / hessnatur
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Otto
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Peek & Cloppenburg
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Primark
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / TJ Maxx
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Urban Outfitters
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Waschbär
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zalando
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zara
Recode based on Sustainability rating by fashion retailer / About You
Recode based on Sustainability rating by fashion retailer / Armedangels
Recode based on Sustainability rating by fashion retailer / Asos
Recode based on Sustainability rating by fashion retailer / Avocadostore
Recode based on Sustainability rating by fashion retailer / Bonprix
Recode based on Sustainability rating by fashion retailer / C&A
Recode based on Sustainability rating by fashion retailer / Decathlon
Recode based on Sustainability rating by fashion retailer / H&M
Recode based on Sustainability rating by fashion retailer / hessnatur
Recode based on Sustainability rating by fashion retailer / Otto
Recode based on Sustainability rating by fashion retailer / Peek & Cloppenburg
Recode based on Sustainability rating by fashion retailer / Primark
Recode based on Sustainability rating by fashion retailer / TJ Maxx
Recode based on Sustainability rating by fashion retailer / Urban Outfitters
Recode based on Sustainability rating by fashion retailer / Waschbär
Recode based on Sustainability rating by fashion retailer / Zalando
Recode based on Sustainability rating by fashion retailer / Zara

Characteristics & demographics

What is your gender?
How old are you?
What is your marital status?
Do you consider yourself part of the LGBTQ+ community?
What is your gender identity?
Which of the following best describes you?
What is the highest level of education you have completed?
Recode based on "What is the highest level of education you have completed?"
Which of the following categories best describes your current employment status?
Recode based on "Which of the following categories best describes your current employment status?"
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
Recode based on "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?"
Where do you currently live?
Recode based on "Where do you currently live?"
How big is the town you live in?
Recode based on "How big is the town you live in?"
In what type of community do you live?
What is your current living situation (main residence)?
Recode based on "What is your current living situation (main residence)?"
How many people – including yourself and all children – permanently live in your household?
Recode based on Household size (detailed), Household constellation (detailed), Children under 14 years of age in household
Who do you currently live with?
How old are the children and teenagers who permanently live in your household, no matter if they are your natural children or not?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
Recode based on "Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?"
Out of the following list, which are the 3 most important aspects to you in life?
What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp.
Recode based on "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."
Where have you seen information on brands views of sustainability/eco-friendliness in the past 12 months?

Melden Sie diesen Inhalt

WEITERE REPORTE

Empfohlene und aktuelle Reporte

Verwandte Statistiken

Statista report shop

Entdecken Sie alle Statista Reporte

Wir informieren Sie über Industrien, Unternehmen, Verbraucher, Trends, Länder und Politik und behandeln die aktuellsten und wichtigsten Themen in komprimierter Form.

Zur Report Übersicht

Kontakt

Sie haben noch Fragen? Wir helfen gerne.

Jens Weitemeyer

Customer Relations

kundenservice@statista.com

Tel

+49 40 284841-0

Mo - Fr, 9:30 - 17:00 Uhr (CET)

Meredith Alda

Sales Manager– Kontakt (Vereinigte Staaten)

support@statista.com

Tel

+1 914 619-5895

Mo - Fr, 9:00 - 18:00 Uhr (EST)

Yolanda Mega

Operations Manager– Kontakt (Asien)

asia.support@statista.com

Tel

+65 6995 6959

Mo - Fr, 9:00 - 17:00 Uhr (SGT)

Kisara Mizuno

Senior Business Development Manager– Kontakt (Asien)

asia.support@statista.com

Mo - Fr, 10:00 - 18:00 Uhr (JST)

Lodovica Biagi

Director of Operations– Kontakt (Europa)

eu.support@statista.com

Tel

+44 (0)20 8189 7000

Mo - Fr, 9:30 - 17:00 Uhr (GMT)

Carolina Dulin

Group Director - LATAM– Kontakt (Lateinamerika)

support@statista.com

Tel

+1 212 419-5774

Mo - Fr, 9:00 - 18:00 Uhr (EST)

Nachhaltiger Konsum in Deutschland 2023

Weiter zum Report Download

Inhaltsverzeichnis

Empfohlene und aktuelle Reporte

Empfohlene Statistiken

Statista report shop

Kontakt