Supermärkte: Hofer-Kund:innen in Österreich

Selected insights on grocery stores: Hofer shoppers in Austria

• The age distribution of Hofer shoppers and grocery store shoppers overall is fairly similar
• There is a fairly even split of male and female Hofer shoppers
• Hofer shoppers have a similar income distribution as grocery store shoppers in general
• Grocery store shoppers in general and Hofer shoppers specifically, live in similar type of communities
• Similar aspects of life are important to Hofer shoppers and other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors