Video Streaming (SVoD) - Worldwide

Worldwide

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Video Streaming (SVoD) market worldwide is projected to reach US$119.09bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.90%, resulting in a projected market volume of US$155.51bn by 2029.
In global comparison, most revenue will be generated the United States, with an expected revenue of US$47.89bn in 2025.
The average revenue per user (ARPU) in the Video Streaming (SVoD) market worldwide is projected to amount to US$78.97 in 2025.
In the Video Streaming (SVoD) market, the number of users worldwide is expected to amount to 1.7bn users by 2029.
User penetration will be 19.3% in 2025 and is expected to hit 21.7% by 2029.
As the global demand for diverse content surges, the video streaming sector is increasingly prioritizing localized programming to enhance viewer engagement worldwide.

Analyst Opinion

The Video Streaming (SVoD) Market within the OTT Video sector is witnessing considerable growth globally, fueled by factors like increased internet penetration, changing consumer preferences, and the rise of original content offerings from various platforms.

Customer preferences: Consumers are increasingly gravitating towards personalized content experiences in the Video Streaming (SVoD) Market, reflecting a desire for tailored entertainment options. This trend is fueled by demographic shifts, such as younger audiences who prioritize on-demand viewing over traditional schedules. Additionally, cultural nuances are influencing genre preferences, with diverse storytelling gaining traction. The rise of binge-watching reflects evolving lifestyles, as busy individuals seek immersive narratives that fit their schedules, driving platforms to invest in original series and localized content.

Trends in the market: In the Video Streaming (SVoD) Market within the OTT Video Market, a significant trend is the increasing adoption of interactive and immersive content, as platforms experiment with virtual reality and gamification to enhance viewer engagement. In Asia, localized content is becoming essential, catering to regional tastes and preferences, while in North America, the focus is shifting toward sustainability, with eco-friendly production practices gaining attention. Globally, subscription bundling is emerging as a strategy to attract diverse audiences, leading to potential partnerships between streaming services and telecom providers, reshaping the competitive landscape.

Local special circumstances: In the United States, the Video Streaming (SVoD) Market is heavily influenced by diverse viewing habits and a competitive landscape, with platforms investing in original content to attract niche audiences. In Mainland China, strict regulatory frameworks shape content availability, driving platforms to create government-approved programming that resonates culturally. The United Kingdom emphasizes local storytelling, with BBC iPlayer leading in public broadcasting, while Germany's market is marked by a strong preference for localized content, reflecting cultural nuances that differentiate it from other European markets.

Underlying macroeconomic factors: The Video Streaming (SVoD) Market within the OTT Video segment is significantly shaped by macroeconomic factors such as global economic trends, disposable income levels, and shifts in consumer spending. In countries with robust economic growth, increased disposable income enables consumers to subscribe to multiple streaming services, enhancing market performance. Conversely, economic downturns can lead to subscription cancellations. Additionally, favorable fiscal policies that support digital infrastructure and content production encourage investment in original programming. As competition intensifies, platforms must adapt to changing consumer preferences, emphasizing localized content to capture diverse audience segments, ultimately influencing overall market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Video Streaming (SVoD) - Worldwide

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Analyst Opinion

Users

Global Comparison

Methodology

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