Tageszeitungen: Tages-Anzeiger-Leser:innen in der Schweiz

Selected insights on daily newspapers: Tages-Anzeiger readers in Switzerland

• Tages-Anzeiger is more popular among Millennials than other daily newspapers
• Similar to other daily newspapers, Tages-Anzeiger has a high share of male readers
• Tages-Anzeiger has a larger share of readers with a medium household income than other daily newspapers
• Tages-Anzeiger readers are more likely to live in medium-sized towns than readers of daily newspapers in general
• An honest and respectable life is less important to Tages-Anzeiger readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors