Tageszeitungen: Oberösterreichische Nachrichten-Leser:innen in Österreich

Selected insights on daily newspapers: Oberösterreichische Nachrichten readers in Austria

• Oberösterreichische Nachrichten has a high share of readers that are Baby Boomers compared to the total online population
• Oberösterreichische Nachrichten has more male than female readers
• Oberösterreichische Nachrichten has a larger share of readers with a high income than other daily newspapers
• Oberösterreichische Nachrichten readers are more likely to live in small towns than readers of daily newspapers in general
• A happy relationship is more important to Oberösterreichische Nachrichten readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors