Preferred locations for scanning QR codes in the EU5 in 2011

Preferred locations for QR/barcode scanning in selected European countries in June 2011

CharacteristicPercentage of respondents
At home 57.4%
At work 22.6%
Outside or on public transportation 20%
Retail store 17.8%
Supermarket 17.2%
Restaurant 5.7%
Created with Highcharts 7.2.2Percentage of respondents57.4%57.4%22.6%22.6%20%20%17.8%17.8%17.2%17.2%5.7%5.7%At homeAt workOutside or on public transportationRetail storeSupermarketRestaurant
0%10%20%30%40%50%60%70%
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Source

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Release date

August 2011

Region

France, Germany, Italy, United Kingdom (Great Britain)

Survey time period

June 2011

Supplementary notes

In June 2011, 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code.
Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned. The source does not give information on the type of survey.

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