Messenger: WhatsApp-Nutzer:innen in Deutschland

Selected insights on messengers: WhatsApp users in Germany

• The age distribution of WhatsApp users and messenger users overall is fairly similar
• There is a fairly even split of male and female WhatsApp users
• WhatsApp users have a similar income distribution as messenger users in general
• Messenger users in general and WhatsApp users specifically, live in a similar type of communitiy
• Similar aspects of life are important to WhatsApp users and other messenger users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors