Autos: BYD-Fahrer:innen in China

Selected insights on car makes: BYD drivers in China

• 41% of BYD drivers are Millennials
• Compared to other car makes, BYD has a relatively high share of female drivers
• BYD has a larger share of drivers with a medium household income than other car makes
• 19% of BYD drivers live in cities with over 1 million inhabitants
• An honest and respectable life is more important to BYD drivers than to other car drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors