Social Media - Marktanteile der Portale in den USA 2023

Laut der Quelle hatte Facebook im August 2023 in den USA einen Marktanteil von knapp 50 Prozent an den Page Views von Social-Media-Seiten - rund zwei Prozent weniger als im Vormonat. Nach den starken Einbußen im Juli 2023 infolge der jüngsten Entwicklungen hält sich Twitter nun bei einem Marktanteil von 14,6 Prozent. Auch weltweit ist Facebook mit Abstand Marktführer.

Marktanteile von Social-Media-Portalen in den USA von Januar 2019 bis August 2023

Merkmal	Facebook	Pinterest	Twitter	YouTube	Instagram	Tumblr	reddit	Andere
Jan '19	47,82%	35,22%	9,07%	1,3%	1,24%	1,02%	3,84%	0,48%
Feb '19	53,26%	31,04%	6,39%	1,26%	1,27%	0,94%	5,23%	0,61%
Mär '19	48,79%	37,01%	7,52%	1,31%	1,88%	0,93%	2,14%	0,41%
Apr '19	48,32%	37,97%	7,51%	1,67%	2,31%	0,99%	0,75%	0,48%
Mai '19	45,02%	30,56%	7,14%	1,41%	1,94%	0,95%	12,51%	0,48%
Jun '19	54,38%	32,66%	8%	1,53%	1,48%	1,04%	0,49%	0,42%
Jul '19	50,86%	35,92%	7,81%	1,61%	1,88%	1,05%	0,52%	0,35%
Aug '19	53,6%	34,55%	7,11%	1,33%	1,42%	0,92%	0,72%	0,35%
Sep '19	55,75%	30,57%	7,82%	1,25%	2,98%	0,79%	0,45%	0,4%
Okt '19	51,28%	22,77%	15,12%	1,4%	7,86%	0,67%	0,51%	0,38%
Nov '19	49,67%	22,18%	17,28%	1,29%	8,23%	0,56%	0,45%	0,35%
Dez '19	50,67%	19,18%	19,04%	1,16%	8,8%	0,49%	0,46%	0,21%
Jan '20	42,33%	20,7%	23,47%	1,32%	10,86%	0,55%	0,51%	0,25%
Feb '20	43,43%	18,57%	23,88%	1,3%	11,61%	0,53%	0,47%	0,22%
Mär '20	42,08%	16,11%	25,69%	1,34%	13,57%	0,5%	0,45%	0,27%
Apr '20	38,24%	19,56%	25,54%	1,54%	13,73%	0,55%	0,59%	0,25%
Mai '20	55,89%	29,86%	9,01%	1,82%	1,41%	0,89%	0,71%	0,4%
Jun '20	61,99%	24,28%	9,42%	1,59%	0,71%	1,01%	0,65%	0,35%
Jul '20	61,34%	23,61%	10,55%	1,73%	0,84%	0,81%	0,69%	0,42%
Aug '20	62,89%	22,24%	10,46%	1,66%	0,85%	0,86%	0,57%	0,48%
Sep '20	63,39%	21,1%	10,84%	1,67%	0,94%	1,03%	0,58%	0,45%
Okt '20	60,51%	21,03%	14,43%	1,46%	0,76%	0,74%	0,62%	0,45%
Nov '20	51,72%	21,66%	21,96%	1,44%	1,41%	0,7%	0,49%	0,62%
Dez '20	56,73%	22,57%	16,56%	1,36%	1,23%	0,49%	0,49%	0,58%
Jan '21	60,68%	20,02%	14,47%	1,56%	1,56%	0,56%	0,65%	0,49%
Feb '21	65,83%	16,85%	11,31%	1,7%	2,28%	0,6%	0,68%	0,73%
Mär '21	65,8%	17,6%	10,45%	1,7%	2,79%	0,49%	0,66%	0,51%
Apr '21	67,27%	15,34%	10,17%	1,74%	3,45%	0,57%	0,77%	0,69%
Mai '21	71,78%	12,4%	9,15%	1,63%	3,28%	0,44%	0,77%	0,53%
Jun '21	71,3%	11,16%	9,97%	1,59%	4,38%	0,48%	0,63%	0,49%
Jul '21	76,16%	9,46%	7,76%	1,36%	3,54%	0,52%	0,78%	0,42%
Aug '21	73,55%	10,21%	9,25%	1,49%	3,45%	0,65%	0,91%	0,5%
Sep '21	68,86%	12,34%	10,3%	1,64%	4,66%	0,57%	1,01%	0,62%
Okt '21	70,81%	11,53%	8,89%	1,51%	5,21%	0,43%	1,11%	0,52%
Nov '21	66,72%	12,19%	10,99%	1,6%	5,92%	0,39%	1,62%	0,57%
Dez '21	70,56%	11,27%	9,65%	1,35%	5,21%	0,34%	1,18%	0,44%
Jan '22	73,48%	9,18%	8,44%	1,4%	5,68%	0,3%	1,04%	0,48%
Feb '22	71,85%	9,95%	8,62%	1,38%	6,36%	0,3%	1,06%	0,46%
Mär '22	70,54%	9,6%	8,62%	1,44%	7,91%	0,3%	1,09%	0,5%
Apr '22	73,34%	8,74%	8,15%	1,34%	6,82%	0,26%	0,9%	0,45%
Mai '22	73,72%	8,23%	9,74%	1,25%	5,35%	0,24%	1,15%	0,33%
Jun '22	71,28%	8,55%	9,84%	1,25%	7,19%	0,26%	1,27%	0,36%
Jul '22	71,93%	8,08%	9,66%	1,26%	7,31%	0,25%	1,17%	0,34%
Aug '22	68,3%	8,85%	10,61%	1,62%	8,35%	0,24%	1,48%	0,55%
Sep '22	64,21%	12,11%	10,93%	1,58%	8,89%	0,23%	1,53%	0,52%
Okt '22	56,86%	15,34%	12,84%	2,17%	10,86%	0,3%	1,11%	0,52%
Nov '22	51,83%	16,25%	13,25%	2,14%	13,49%	0,45%	1,94%	0,66%
Dez '22	49,93%	15,85%	14,87%	2,13%	14,84%	0,31%	1,55%	0,52%
Jan '23	52,67%	12,67%	18,87%	2,02%	11,64%	0,29%	1,06%	0,78%
Feb '23	55,1%	12,34%	16,48%	1,94%	12,26%	0,29%	0,92%	0,67%
Mär '23	53,09%	12,77%	16,25%	2,08%	13,85%	0,28%	0,91%	0,77%
Apr '23	51,95%	11,46%	19,47%	1,86%	13,38%	0,27%	0,96%	0,65%
Mai '23	50,87%	10,75%	19,74%	1,99%	14,72%	0,35%	0,95%	0,63%
Jun '23	48,25%	10,01%	21,83%	2,12%	15,91%	0,29%	0,92%	0,67%
Jul '23	52,09%	13,45%	14,49%	1,91%	15,78%	0,27%	1,38%	0,63%
Aug '23	49,9%	14,69%	14,63%	2,29%	15,85%	0,26%	1,66%	0,72%