Smartphones: Apple-Nutzer:innen in der Schweiz

Selected insights on smartphones: Apple users in Switzerland

• Apple is more popular among Generation Z than other smartphone brands
• There is a fairly even split of male and female Apple users
• Apple has a smaller share of users with a low income than other smartphone brands
• Smartphone users in general and Apple users specifically, live in similar type of communities
• A happy relationship is an important aspect of life for 56% of Apple users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors