Ride-Sharing: BlaBlaCar-Nutzer:innen in Deutschland

Selected insights on ride sharing: BlaBlaCar users in Germany

• BlaBlaCar is more popular among Millennials than other ride sharing services
• 53% of BlaBlaCar users are male
• BlaBlaCar has a smaller share of users with a low income than other ride sharing services
• BlaBlaCar users are more likely to live in large cities than ride sharing users in general
• Learning new things is more important to BlaBlaCar users than to other ride sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors