Mobilfunkanbieter: Sunrise-Kund:innen in der Schweiz

Selected insights on mobile carriers: Sunrise customers in Switzerland

• 37% of Sunrise customers are part of Generation X
• There is a fairly even split of male and female Sunrise customers
• Sunrise has a larger share of customers with a low income compared to other mobile carriers
• Sunrise customers are more likely to live in rural areas and towns than smartphone users in general
• Having a good time is more important to Sunrise customers than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors