Mobilfunkanbieter: M-Budget-Kund:innen in der Schweiz

Selected insights on mobile carriers: M-Budget customers in Switzerland

• The share of smartphone users using M-Budget declined by 1 percentage point since Q1 of 2021
• M-Budget is more popular among Generation X than other mobile carriers
• There is a fairly even split of male and female M-Budget customers
• 61% of M-Budget customers have a technical or vocational education
• Having a good time is less important to M-Budget customers than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors