Online-Shops: castorama.pl-Kund:innen in Polen

Selected insights on online shops: castorama.pl shoppers in Poland

• 41% of castorama.pl shoppers are Millennials
• There is a fairly even split of male and female castorama.pl shoppers
• castorama.pl has a larger share of shoppers with a high income than other online shops
• castorama.pl shoppers are more likely to live in large cities than online shoppers in general
• Career advancement is more important to castorama.pl shoppers than to other online shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors