Carsharing: SHARE NOW-Kund:innen in Österreich

Selected insights on car sharing: SHARE NOW users in Austria

• Like other car sharing services, SHARE NOW has a high share of users that are Millennials
• Similar to other car sharing services, SHARE NOW has a high share of male users
• SHARE NOW has a larger share of users with a high income compared to other car sharing services
• SHARE NOW users are more likely to live in cities with over 1 million inhabitants than car sharing users in general
• Being successful is more important to SHARE NOW users than to other car sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors