Carsharing: mobility-Kund:innen in der Schweiz

Selected insights on car sharing: mobility users in Switzerland

• mobility has a high share of users that are Millennials compared to the total online population
• There is a fairly even split of male and female mobility users
• mobility has a smaller share of users with a high income compared to other car sharing services
• mobility users are more likely to live in small towns than car sharing users in general
• Making their own decisions is less important to mobility users than to other car sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used car sharing providers in Switzerland
• Gender
• Age
• Household size
• Community
• Age of consumers in Switzerland
• Share of consumers in Switzerland in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Switzerland live
• Communities in Switzerland where consumers live

• Agreement with statements in Switzerland
• Top 10 hobbies and interests of mobility customers in Switzerland
• Agreement with statements on innovation by consumers in Switzerland
• Most important aspects of life for consumers in Switzerland

• Type of device consumers in Switzerland use regularly to access the internet
• Social media activities in Switzerland by type
• Type of media, consumers in Switzerland have been using in the past 4 weeks
• Top 10 places where mobility customers in Switzerland have seen adverts in the past 4 weeks