Lautsprecher: JBL-Besitzer:innen in Österreich

Selected insights on speakers: JBL owners in Austria

• 34% of JBL owners are Millennials
• 55% of JBL owners are male
• Just like owners of speakers in general, JBL owners are relatively unlikely to have a low income
• JBL owners are more likely to live in cities with over 1 million inhabitants than the average consumer
• Learning new things is less important to JBL owners than to other owners of speakers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors