Lautsprecher: Bose-Besitzer:innen in Österreich

Selected insights on speakers: Bose owners in Austria

• 35% of Bose owners are Millennials
• Compared to other speaker brands, Bose has a relatively high share of male owners
• Bose has a larger share of owners with a high income than other speaker brands
• Owners of speakers in general and Bose owners specifically, live in similar type of communities
• Being successful is more important to Bose owners than to other owners of speakers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors