Autos: Mercedes-Benz-Fahrer:innen in China

Selected insights on car makes: Mercedes-Benz drivers in China

• Mercedes-Benz is more popular among Millennials than other car makes
• There is a fairly even split of male and female Mercedes-Benz drivers
• Mercedes-Benz has a larger share of drivers with a high income than other car makes
• Mercedes-Benz drivers are more likely to live in megacities than car drivers in general
• Safety and security is more important to Mercedes-Benz drivers than to other car drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors