Mobilfunkanbieter: Wingo-Kund:innen in der Schweiz

Selected insights on mobile carriers: Wingo customers in Switzerland

• Wingo is more popular among Millennials than other mobile carriers
• Compared to other mobile carriers, Wingo has a relatively high share of female customers
• Wingo has a smaller share of customers with a medium household income compared to other mobile carriers
• Wingo customers are more likely to live in small towns than smartphone users in general
• Being successful is less important to Wingo customers than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors