Smartphones: Samsung-Nutzer:innen in Österreich

Selected insights on smartphones: Samsung users in Austria

• Samsung is more popular among Generation X than other smartphone brands
• There is a fairly even split of male and female Samsung users
• Consumers with a medium household income make up 34% of Samsung users
• Smartphone users in general and Samsung users specifically, live in similar type of communities
• Having a good time is less important to Samsung users than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors