Smartphones: Nokia-Nutzer:innen in Finnland

Selected insights on smartphones: Nokia users in Finland

• Nokia is more popular among Generation X than other smartphone brands
• Nokia is more popular among male smartphone users than female smartphone users
• Nokia has a larger share of users with a high income than other smartphone brands
• Nokia users are more likely to live in medium-sized towns than smartphone users in general
• Traditions and an honest and respectable life are relatively important to Nokia users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors