Smartphones: Apple-Nutzer:innen in Österreich

Selected insights on smartphones: Apple users in Austria

• Apple is more popular among Generation Z than other smartphone brands
• 54% of Apple users are female
• Apple has a larger share of users with a high income than other smartphone brands
• Smartphone users in general and Apple users specifically, live in similar type of communities
• Being successful is more important to Apple users than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors