Smart Home: Samsung-Besitzer:innen in Österreich

Selected insights on smart home: Samsung owners in Austria

• Samsung is more popular among Generation Z than other smart home brands
• Similar to other smart home brands, Samsung has a high share of male owners
• Just like owners of smart home devices in general, Samsung owners are relatively likely to have a high income
• Owners of smart home devices in general and Samsung owners specifically, live in similar type of communities
• A happy relationship is less important to Samsung owners than to other owners of smart home devices

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors