Flugportale: Despegar México-Nutzer:innen in Mexiko

Selected insights on online flight booking: Despegar México users in Mexico

• Despegar México is more popular among Generation Z than other online flight portals
• Despegar México has more male than female users
• Just like flight ticket bookers in general, Despegar México users are relatively likely to have a high income
• Despegar México users are more likely to live in megacities than the average consumer
• Career advancement is more important to Despegar México users than to other flight ticket bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors