Tageszeitungen: Super Express-Leser:innen in Polen

Selected insights on daily newspapers: Super Express readers in Poland

• 42% of Super Express readers are Millennials
• There is a fairly even split of male and female Super Express readers
• Super Express has a larger share of readers with a medium household income than other daily newspapers
• Readers of daily newspapers in general and Super Express readers specifically, live in similar type of communities
• Career advancement is more important to Super Express readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors