Tablets: Samsung-Besitzer:innen in Österreich

Selected insights on tablets: Samsung owners in Austria

• The age distribution of Samsung owners and tablet owners overall is fairly similar
• There is a fairly even split of male and female Samsung owners
• Samsung has a smaller share of owners with a high income than other tablet brands
• Tablet owners in general and Samsung owners specifically, live in similar type of communities
• An honest and respectable life is more important to Samsung owners than to other tablet owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors