Wearables: Garmin-Nutzer:innen in Österreich

Selected insights on wearables: Garmin users in Austria

• Garmin is more popular among Generation X than other wearable brands
• 53% of Garmin users are female
• Garmin has a larger share of users with a high income than other wearable brands
• Garmin users are more likely to live in small towns than users of wearables in general
• An honest and respectable life is more important to Garmin users than to other users of wearables

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors