Fluggesellschaften: Lufthansa-Kund:innen in Österreich

Selected insights on airlines: Lufthansa customers in Austria

• Lufthansa is more popular among Baby Boomers than other airlines
• There is a fairly even split of male and female Lufthansa customers
• Lufthansa has a larger share of customers with a high income than other airlines
• Lufthansa customers are more likely to live in large cities than airline customers in general
• Learning new things is more important to Lufthansa customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors