Online-Dating: Hinge-Nutzer:innen in den USA

Selected insights on online dating: Hinge users in the United States

• Hinge is more popular among Generation Z than other online dating services
• Hinge is more popular among female online dating users than male online dating users
• Hinge has a larger share of users with a high income than other online dating services
• Hinge users are more likely to live in cities with over 1 million inhabitants than online dating users in general
• Making their own decisions is less important to Hinge users than to other online dating users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors