Smart Speaker: Amazon Echo-Besitzer:innen in Österreich

Selected insights on smart Speakers: Amazon Echo owners in Austria

• Amazon Echo has a high share of owners that are Millennials compared to the total online population
• 54% of Amazon Echo owners are male
• Just like owners of smart speakers in general, Amazon Echo owners are relatively unlikely to have a low income
• Owners of smart speakers in general and Amazon Echo owners specifically, live in similar type of communities
• A happy relationship is an important aspect of life for 66% of Amazon Echo owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors