Social Media: LinkedIn-Nutzer:innen in Deutschland

Selected insights on social media: LinkedIn users in Germany

• LinkedIn is more popular among Millennials than other social networks
• LinkedIn is more popular among male social media users than female social media users
• LinkedIn has a larger share of users with a high income than other social networks
• LinkedIn users are more likely to live in cities with over 1 million inhabitants than social media users in general
• Success and career advancement are relatively important to LinkedIn users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors