Social Media: Facebook-Nutzer:innen in Österreich

Selected insights on social media: Facebook users in Austria

• 38% of Facebook users are Millennials
• 54% of Facebook users are female
• Facebook users have a similar income distribution as social media users in general
• Social media users in general and Facebook users specifically, live in similar type of communities
• Similar aspects of life are important to Facebook users and other social media users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors