Fluggesellschaften: Aeromexico-Kund:innen in Mexiko

Selected insights on airlines: Aeromexico customers in Mexico

• Aeromexico has a high share of customers that are Millennials compared to the total online population
• 54% of Aeromexico customers are male
• Compared to the average consumer, Aeromexico customers are more likely to have a high income
• Aeromexico customers are more likely to live in megacities than the average consumer
• Similar aspects of life are important to Aeromexico customers and other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors