Video-on-Demand: DAZN-Nutzer:innen in Österreich

Selected insights on video-on-demand: DAZN users in Austria

• DAZN is more popular among Generation Z than other video-on-demand services
• DAZN is more popular among male video-on-demand users than female video-on-demand users
• DAZN has a smaller share of users with a medium household income compared to other video-on-demand services
• DAZN users are more likely to live in cities with over 1 million inhabitants than video-on-demand users in general
• Success and career advancement are relatively important to DAZN users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors