Wearables: Garmin-Nutzer:innen in der Schweiz

Selected insights on wearables: Garmin users in Switzerland

• Garmin is more popular among Generation X than other wearable brands
• 57% of Garmin users are female
• Just like users of wearables in general, Garmin users are relatively likely to have a high income
• 36% of Garmin users live in small towns
• Safety and security is more important to Garmin users than to other users of wearables

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors