Smartphones: Xiaomi/Mi-Nutzer:innen in Polen

Selected insights on smartphones: Xiaomi/Mi users in Poland

• The age distribution of Xiaomi/Mi users and smartphone users overall is fairly similar
• There is a fairly even split of male and female Xiaomi/Mi users
• Xiaomi/Mi has a larger share of users with a medium household income than other smartphone brands
• Smartphone users in general and Xiaomi/Mi users specifically, live in similar type of communities
• Safety and security is an important aspect of life for 62% of Xiaomi/Mi users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors