Mobilfunkanbieter: A1-Kund:innen in Österreich

Selected insights on mobile carriers: A1 customers in Austria

• The age distribution of A1 customers and smartphone users overall is fairly similar
• There is a fairly even split of male and female A1 customers
• A1 customers have a similar income distribution as smartphone users in general
• 32% of A1 customers live in rural communities
• A happy relationship is an important aspect of life for 59% of A1 customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors