Statista Credibility
Behind every Statista insight is a data set that's been earned. 500M+data points across 170+ industries, curated from the world's most credible sources and verified by expert researchers before they reach you—or your AI.
Providing over 30,000 businesses with trusted insights
Exclusively Statista
More than half of our data comes from our own in-house analysts — exclusive market forecasts, proprietary consumer surveys, and industry studies you won’t find anywhere else.
"I'm able to develop a robust point of view on pretty much any consumer cohort anywhere in the world. I can now do this in one-tenth of the time thanks to Statista."
— Shubhajit, A Priori Consultants
Statista research department
Before any statistic enters our platform, one of our 300+ experts from our research department has reviewed it, checking methodology, tracing the source, and applying human judgment that can't be automated.
"I don't question the data I'm looking at—and I've never been challenged on anything I've brought from Statista into a C-suite meeting."
— Steve Faulkner, Premium Retail Services
DATA BREADTH AND DEPTH
Whether you're sizing a market, defining an audience, or mapping a competitive landscape, our reliable data is synthesized and ready to use. We curate data from over 50K institutions, research firms, government agencies, and industry bodies, then layer in our proprietary research.
THE WORLD'S MOST TRUSTED DATA
The same editorial standards apply across every industry and geography we cover. Sources are assessed for credibility and reliability, methodology is validated, and quality checks remain the same across markets and regions. We update continuously, so what you're looking at reflects the world as it is today.
Markets, consumers, and industries.
It's all here, verified and ready to use. See exactly what Statista covers.
WHAT'S INSIDE STATISTA
From market sizing to consumer behavior, competitive benchmarking to custom research,
Statista brings together five distinct intelligence offerings, built for however you work.
The world's largest collection of verified statistics, spanning 80K+ topics across 170+ industries and 50K+ sources. Every figure is citable, traceable, and ready to drop into a report, pitch, or board deck.
Best for: Quickly sourcing verified facts, benchmarking, and figures to support any business argument.
Proprietary survey data from 3M+ respondents across 56 countries, covering brand perception, purchasing behavior, audience profiles, and consumer trends. Filter by country, demographic, or category, and export directly into your workflow.
Best for: Audience definition, consumer trend analysis, persona development, and campaign strategy.
Trusted, structured market data across 1K+ industries and 190+ countries — including up to ten years of historical data and five-year forecasts. Built for teams who need to size markets, validate opportunities, and walk into a room with numbers no one can challenge.
Best for: Market sizing, TAM/SAM/SOM analysis, market entry assessments, and board-ready business cases.
Performance data from 56K+ online retailers, marketplaces, and companies across around 150 national markets and ~250 product categories, all powered by ECDB, our dedicated eCommerce partner database. Covers revenue analytics, competitor benchmarking, market developments, and marketing performance indicators.
Best for: Competitive analysis, eCommerce market sizing, retailer benchmarking, and category performance tracking.
When you need more specialized insights, our analysts take over. Statista+ delivers bespoke research designed around your specific question with strategic recommendations.
Best for: Market entry research, audience studies, custom reports, and high-stakes decisions that need a tailored fact base.
AI Verification layer
As AI accelerates research, the gap between verified and unverified widens, and the
cost of getting it wrong goes up. The most valuable asset in research today is certainty.
Most AI tools draw from the open web, which is unverified and hard to cite. Statista is editorially governed data that reaches your tools already verified. Use our platform, AI-assisted search, or connect directly to Copilot, Claude, or your internal systems via API.
On-demand platform access, a direct API feed, or fully custom research, our data meets you where you are.
You decisions, with better data
From Fortune 500 strategy teams to independent consultancies, the businesses that rely on Statista share one thing: they stopped second-guessing their sources.