Traditional TV & Home Video - Worldwide

  • Worldwide
  • Revenue in the Traditional TV & Home Video market worldwide is projected to reach US$384.40bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of -0.29%, resulting in a projected market volume of US$380.00bn by 2029.
  • The average revenue per user (ARPU) is anticipated to amount to US$72.24.
  • In global comparison, the majority of revenue will be generated the United States, which is projected to generate US$143.50bn in 2025.
  • The number of TV Viewers worldwide is expected to amount to 5.5bn users by 2029.
  • User penetration in the Traditional TV & Home Video market is expected to be at 68.1% in 2025.
  • The average revenue per TV user (ARPU) in the Traditional TV & Home Video market worldwide is projected to amount to US$72.24 in 2025.
  • As traditional TV viewership declines worldwide, the home video segment is witnessing a resurgence driven by nostalgia and an increasing demand for curated content.

Key regions: Asia, United Kingdom, China, Germany, Japan

Market
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jan 2025

Source: Statista Market Insights

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Most recent update: Jan 2025

Source: Statista Market Insights

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Analyst Opinion

The Traditional TV & Home Video Market is experiencing mild growth globally, influenced by factors like evolving consumer preferences, competition from streaming services, and the ongoing relevance of advertising and licensing fees in maintaining viewership and revenue.

Customer preferences:
Consumers are increasingly gravitating towards on-demand viewing experiences, prompting traditional broadcasters to adapt their offerings. The rise of binge-watching culture has shifted expectations for content delivery, leading to the integration of streaming features in traditional TV services. Additionally, younger demographics are prioritizing personalized content recommendations, while older viewers remain loyal to familiar programming, highlighting a generational divide. Cultural nuances also play a role, as regional preferences shape content creation and distribution strategies, reinforcing the importance of localized programming.

Trends in the market:
In the Traditional TV & Home Video Market, there is a notable shift towards hybrid viewing models, where traditional broadcasters are incorporating on-demand features to compete with streaming platforms. In Latin America, cable subscriptions are declining as consumers opt for bundled services that include both live and on-demand content. In Asia, local content production is gaining momentum, catering to diverse cultural preferences and driving regional viewership. This evolution compels industry stakeholders to innovate, prioritize user experience, and invest in localized programming to retain audience loyalty amidst growing competition.

Local special circumstances:
In the United States, the Traditional TV & Home Video Market is shaped by the rapid adoption of streaming services, prompting traditional networks to innovate with hybrid models that blend live programming with on-demand content. In Japan, the market is influenced by a strong cultural affinity for anime and variety shows, driving demand for localized programming that caters to specific viewer preferences. Meanwhile, in Mainland China, regulatory restrictions on foreign content necessitate a focus on domestic productions, fostering a unique landscape where local narratives dominate. In the United Kingdom, the BBC’s public service mandate influences market dynamics, encouraging diverse content while competing with subscription-based platforms.

Underlying macroeconomic factors:
The Traditional TV & Home Video Market is significantly impacted by macroeconomic factors such as consumer spending habits, economic stability, and technological advancements. In regions with robust economies, increased disposable income boosts subscriptions to traditional TV services and home video sales. Conversely, economic downturns can lead to reduced spending on entertainment. Additionally, fiscal policies, such as tax incentives for local productions, can enhance domestic content creation, while global economic trends, including shifts towards streaming, compel traditional broadcasters to adapt and innovate to retain viewership and market share.

Users

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Most recent update: Jan 2025

Source: Statista Market Insights

Global Comparison

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Most recent update: Jan 2025

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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