Lieferdienste: McDelivery (McDonald's delivery service)-Kund:innen in Südkorea

Selected insights on restaurant delivery: McDelivery (McDonald's delivery service) users in Korea

• The share of restaurant delivery users using McDelivery (McDonald's delivery service) grew by 5 percentage points since 2021
• McDelivery (McDonald's delivery service) is more popular among Millennials than other restaurant delivery services
• McDelivery (McDonald's delivery service) is more popular among female restaurant delivery users than male restaurant delivery users
• A relatively high share of McDelivery (McDonald's delivery service) users have a college degree
• A happy relationship is less important to McDelivery (McDonald's delivery service) users than to other restaurant delivery users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors