Wohngebäudeversicherungen: Travelers-Kund:innen in den USA

Selected insights on home insurance: Travelers customers in the United States

• Travelers is more popular among Generation X than other home insurance brands
• Compared to other home insurance brands, Travelers has a relatively high share of female customers
• Just like home insurance holders in general, Travelers customers are relatively unlikely to have a low income
• Travelers customers are more likely to live in medium-sized towns than home insurance holders in general
• Safety and security is more important to Travelers customers than to other home insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors