Lebensmittellieferung: Flink-Kund:innen in Deutschland

Selected insights on grocery delivery: Flink users in Germany

• Flink is more popular among Millennials than other grocery delivery services
• There is a fairly even split of male and female Flink users
• Just like grocery delivery users in general, Flink users are relatively likely to have a high income
• Flink users are more likely to live in large cities than grocery delivery users in general
• Success and career advancement are relatively important to Flink users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors