Wohngebäudeversicherungen: Abeille Assurances-Kund:innen in Großbritannien

Selected insights on home insurance: Abeille Assurances customers in the United Kingdom

• The share of home insurance holders using Abeille Assurances declined by 3 percentage points since Q4 of 2023
• Abeille Assurances has a high share of customers that are part of Generation X compared to the total online population
• Abeille Assurances is more popular among male home insurance holders than female home insurance holders
• 53% of Abeille Assurances customers have a college degree
• An honest and respectable life is less important to Abeille Assurances customers than to other home insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors