eCommerce Report 2019

Statista Digital Market Outlook

eCommerce Report 2019 Im Jahr 2019 wird der globale E-Commerce-Markt die Schwelle von zwei Billionen US$ überschreiten. Mit einem Umsatz von US$634 Milliarden im Jahr 2018 ist China eindeutig die Nummer eins im E-Commerce und unser Report zeigt, dass es auch bis 2023 die Führung behalten wird. Die Veschiebung der Kaufkraft von den USA und Europa nach China und Südostasien hat begonnen, angetrieben durch die wachsende Zahl asiatischer Verbraucher, die aufgrund der wachsenden Kaufkraft und der Internetdurchdringung, insbesondere bei mobilen Geräten, Zugang zum E-Commerce erhalten.


Was ist enthalten?
  • Sämtliche relevanten eCommerce-Daten, inklusive Marktgrößen und Prognosen für die folgenden fünf Jahre
  • Entwicklung nach Gebieten mit Schwerpunkt auf Länder und Regionen: USA, China, Deutschland, Großbritannien, Frankreich, Spanien, Italien und Europa als Region
  • Key Player und Shopanalysen
  • Trends und Marktentwicklung

  • Anmerkung: Der Report ist nur in englischer Sprache verfügbar.

BeschreibungInhaltTabellen

With this report we provide a comprehensive overview of the state of the eCommerce market as it is today as well as a prognosis with detailed information on 5 segments and their 13 different market sub-segments in the areas of Fashion, Electronics & Media, Food & Personal Care, Furniture & Appliances and Toys, Hobby & DIY.

Besides all relevant market figures like total and average revenues, and user numbers for the years from 2018 to 2023, we furthermore give detailed insights into current trends, key players and important background information on the eCommerce market. We show user demographics, selected key market drivers and payment types that eCommerce customers use. Furthermore, besides our known focus regions U.S., China and Europe, we now also provide detailed figures on the top 5 EU countries to enable more insights into the market.

The eCommerce market has evolved from a simple counterpart of brick and mortar retail to a shopping ecosystem that involves multiple devices and store concepts. Now, when looking at the eCommerce landscape, we see a relatively mature market with established players and a clear set of rules. But this impression can be misleading – the digital transformation is not over yet and is unlikely to ever come to a halt, driven by the flow of innovation coming from numerous start-ups and a growing cashflowfrom fast-developing Asian economies. In spite of a slowing Chinese economy, a shift in purchasing power from the U.S. and Europe to China and Southeast Asia has begun, fueled by the growing number of consumers gaining access to eCommerce due to growing purchasing power and internet penetration, especially on mobile devices.

Comparing the three major eCommerce markets – the U.S., China and Europe – China was the biggest market in 2018 and will stay in the lead through 2023. The Chinese market is worth US$633.9 billion in 2018, with Fashion being the biggest segment. Revenues are expected to grow at a CAGR of 11.6% up to 2023, resulting in revenues of US$1,094.5 billion. In other words, the Chinese market is expected to show the largest growth rates of the three major regions. In the U.S. market, revenues of US$501.0 billion were generated in 2018. Judging from the high CAGR of 8.1%, the market is expected toexceed revenues of US$740.4 billion by 2023. The third biggest eCommerce market in 2018 is Europe with revenues of US$358.1 billion. An annual growth of 7.5% will lead to revenues of US$515.0 billion by 2023.

The report covers the B2C sale of physical goods via the internet and excludes all kind of digital services, like Online Dating or Online Food Delivery as well as digital media, e.g. Music or Video Downloads.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Sprache: Englisch
  • Veröffentlicht: April 2019
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