Studie zu Automobilmärkten in Schwellenländern 2010

The BRIC countries – Brazil, Russia, India, and China – will account for 31 percent of the growth in car sales through 2014 and for 30 percent of the global market in that year. Virtually all major OEMs and suppliers are operating in these countries – yet few are fully capturing their full strategic potential. The authors examine leading-edge strategies for conducting R&D, sourcing, manufacturing, and sales in the BRIC countries, forecast market development, and identify best practices.