Zielgruppe: Radiohörer:innen in der Schweiz

Ausgewählte Insights über die Zielgruppe: Radiohörer:innen in der Schweiz

• 36% of radio listeners have a low annual household income
• Being successful has less importance to radio listeners than to the average consumer
• 51% of radio listeners are laggards or in the late majorty of innovation adoption
• A relatively high share of radio listeners think that rising prices, inflation & cost of living are issues that need to be addressed
• Radio listeners remember seeing ads on search engines more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Switzerland
• Gender of consumers in Switzerland
• Consumer’s level of education in Switzerland
• Share of consumers in Switzerland in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Switzerland live
• Communities where consumers live in Switzerland
• LGBTQ+ status of consumers in Switzerland

• Most important aspects of life for consumers in Switzerland
• Top 10 interests of radio listeners in Switzerland
• Top 10 hobbies and leisure activities of radio listeners in Switzerland
• Top 10 sports activities of radio listeners in Switzerland
• Top 10 sports followed by radio listeners in Switzerland

• Agreement with statements in Switzerland
• Innovation adopter types based on statements towards innovation by consumers in Switzerland
• The 10 most important issues facing Switzerland according to radio listeners
• Political attitudes of consumers in Switzerland

• Top 10 places where radio listeners in Switzerland have come across digital advertising in the past 4 weeks
• Devices consumers in Switzerland use regularly to access the internet
• Social media activities in Switzerland by type
• Places where consumers in Switzerland have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Switzerland have been using in the past 4 weeks