Kühlschränke: Samsung-Besitzer:innen in Österreich

Selected insights on refrigerators: Samsung owners in Austria

• The share of refrigerator owners owning Samsung grew by 2 percentage points since Q1 of 2021
• Samsung is more popular among Generation Z than other refrigerator brands
• Compared to other refrigerator brands, Samsung has a relatively high share of male owners
• The education level of Samsung owners and refrigerator owners are similar
• An honest and respectable life is less important to Samsung owners than to other refrigerator owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors