Banken: ING-Kund:innen in Deutschland

Selected insights on banks: ING customers in Germany

• The current share of banking customers using ING is fairly similar to Q1 of 2021
• 37% of ING customers are part of Generation X
• 54% of ING customers are male
• A relatively high share of ING customers have a college degree
• A happy relationship is more important to ING customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors